Make your body your machine.

I don't even know where to begin describing the feeling of being in the best physical shape of my life! During my time at TRX, I was fortunate enough to work alongside the best design and marketing teams, from the ground up, to help generate a movement in fitness. Together, we developed design strategies for 15 unique products, connecting consumers, trainers, and gyms alike. Our collaborative efforts resulted in the creation of a brand that inspired an entire movement in functional lifestyle fitness, and is still considered a prime example of how to successfully launch and grow a fitness brand to this day.

Creative Team: David Collins, Stephanie Russo, Stephanie Wong

 

 




Let's Democratize World Class Training




The decision to create a new mark for TRX was driven by the need to raise its profile in the fitness industry and to make it more adaptable to the company's requirements. The redesigned mark still retains its boldness, simplicity, and flexibility even though they have since revisited the mark.






TRX was developed to be a modern and distinctive bodyweight exercise method, incorporating a range of best practices from both the past and present. This innovative approach has been assembled, refined, and formalized into a comprehensive, cutting-edge program. Our commitment to progress has led us to constantly update and enhance our programs and technologies, including emails, mobile apps, and trainer programs such as the TRX Core Program.






 The design of the packaging had to be as compact as the product itself. We aimed to include as much information as possible for training while also being sustainable. To achieve this, we made the packaging both recyclable and functional, with free workout instructions printed on the inside of the boxes






With its roots in the U.S. Navy Seals, creator Randy Hetrick, and his Navy SEAL teammates needed a way to stay in peak condition while on missions with limited space and no access to fitness equipment. This was the foundation of any design decisions.     





Our advertising strategy was focused on people, which was evident from the back cover of GQ to the various trade publications we featured in. I art directed photoshoots and collaborated with a talented copywriter and Creative Director Todd Anthony, to develop effective campaigns.






I love designing for events and tradeshows during my days at TRX. Since these events required a lot of physical activity, we had to ensure that we had enough space for a full team workout. To achieve this, we created scale mockups of the area. Every item that was included in the booth was custom-made. As a piece of advice to all the aspiring designers out there, I'd like to stress the importance of mathematics.




As one of the original team members at Fitness Anywhere, we set out to develop the TRX Training brand to be more than just a product. Our goal was to create a movement that would help people achieve their fitness goals, no matter what they may be. At TRX, we faced the challenge of combining innovative gear, expert program design, and industry-leading education to create the best possible fitness experience. Our approach was to make fitness accessible to everyone, regardless of their location or fitness level, by designing scalable programs that could be used anywhere.